May Kim

Animoto Design Principles


In order to establish a clear foundation and a unified vision for Animoto's Design System across all platforms, I led the design team in establishing Animoto's Design Principles. The process began with internal research, gathering insights from customers, and then synthesizing and crafting the principles. Read more about the process of how these principles were created here.


These principles became the pillars of our design approach at Animoto, providing a foundation for the design system and establishing the success criteria that all design decisions can be measured against.