P R O D U C T V I S I O N
Enable new parents to easily and correctly install car seats, which can decrease the risk of death in car accidents by up to 71%. 4 out of 5 parents install car seats incorrectly, and there’s no way to know whether it’s installed correctly, other than getting a safety check by a certified technician. According to The National Highway Traffic Safety Administration, car crashes are the leading cause of death in children, and properly installed car seats decrease the risk of death in a car crash by 71% in infants.
D E S I G N C O N S I D E R A T I O N S
Simplify — Create a stress-free carseat installation process that can be completed in half the usual time
Reassure — Give parents peace of mind their carseat is certifiably installed correctly
Customize — Provide a customized experience based on the vehicle make/model, vehicle angle, as well as the child’s size
R O L E
Working with a team of engineers, UX researchers/designers, and a product manager, I was the lead designer responsible for the UX, UI, visual design, as well as the sound & voice design for both the infant car seat interface and the mobile app.