P R O D U C T V I S I O N
The moxi app was designed to enhance the experience that parents have with their child in the stroller during every trip, allowing parents to document the trips they take with their child in the stroller, whether it may be a jaunt, outing, or an adventure. The app tracks the distance, speed, duration, and calories burned during these trips.
D E S I G N C O N S I D E R A T I O N S
Make it personal — Enable parents to get more out of every trip by giving them personal data about distance, speed, calories burned, etc.
Empower — Encourage physical exercise and challenges for parents, as pushing the stroller generates power to support cell phone charging, headlights, and more.
R O L E
I was the lead designer responsible for the UX, UI, and visual design for the LCD Dashboard and the mobile app for 4moms moxi stroller.